CURRENT SEARCH JOB LISTING
| Job Code: |
EM70-781 |
| Title: |
Director of Marketing |
| Office Location: |
New Jersey |
| Base Salary: |
$100,000 - $125,000 ++ |
| Incentives: |
(To be determined) |
| Company Benefits: |
Full |
OVERVIEW
Privately owned Tour Company who services the entire globe. Our product
line encompasses mainly upscale tour programs. Company also has some
programs for those clients who are more budget minded. Company (over
20years old) brings together a professional group of players while offering
family style leadership.
THE ROLE
Director of Marketing will be charged with implementing a strategically
sound relationship-marketing program, intended to stimulate an increase
in travel frequency. Responsible for all marketing initiatives including:
- Overseeing improved information gathering (both qualitative and quantitative)
from current clients and new prospects.
- Helping to define and redefine, as necessary, the customer.
- Conducting ongoing analysis of the customer database to stimulate
new marketing approaches, Designing marketing management reports.
- Monitoring travel trends and competitive activity to better inform
new member outreach.
- Planning, preparing and monitoring departmental budget expenditures
including brochure budget and related activities. And, most importantly,
recommending and implementing a range of results-driven marketing programs.
EDUCATION
The preferred candidate will hold a Bachelor's Degree (BA or BS) from
a four year college or university; or 5-10 years of related experience
and/or training; or equivalent of education and experience.
EXPERIENCE PREFERRED
The preferred candidate has noteworthy experience in the following
areas:
• Working in a similar position within the travel industry or
related industries.
• MUST BE Results-driven individual, with a proven ability to
achieve improvements in a company's relationship marketing approach.
• Minimum of 10+ years experience in relationship marketing.
• Excellent communication skills.
• Ability to coordinate high level of activities under a variety
of conditions and constraints.
• Background should be with products and services with a high
out-of pocket cost, which require considered decision-making on the
part of the customer.
• MUST have Direct Response, Direct Mail – Marketing/Advertising
experience.
• MUST understand the benefits of BETA Testing.
• Business acumen (business knowledge, competitor awareness, organization
strategies)
KEY COMPETENCIES
The preferred candidate possesses the following competencies:
• Integrity and work commitment (trust, confidentiality, fair
process, positive attitude, honesty)
• Able to influence others (gain support, influences commitment
to business/customer)
• Oral communication (face to face, telephone, giving/getting
information, listening)
• Self reliance (works independently, gets things done, takes
responsibilities)
• Ability to be adaptable and flexible (adjusts to multiple demands,
work area/organization needs/change)
• Results orientation (quality, quantity, efficiency, performance,
high expectation)
• Thinks strategically (future oriented, adjust to trends, thinks
in strategic terms)
• Establishes and tracks projects and plans against goals and
budget (sets and monitors budget, forecast resources, establishes measurements,
controls costs)
• PC skills (windows, off-the-shelf software as related business)-
especially Word and Excel
The preferred candidate is also one who demonstrates the following:
• Effective communication (oral, written, behaviors, actions,
and inspires confidence)
• Ability to build business relationships (relationships with
co-workers, partners, customers, suppliers)
• Personal organization (time management, prioritization, neat,
orderly, focused, plans)
EOE
While performing this job, it will require:
• Eight
(8) hours or more a day of sitting; walking; standing; bending; answering
the telephone; entering data into the computer; retrieving data from the
computer or analyzing data from reports.
• This position may require overnight
travel up to 10% (including travel by car and by airplane).
• Must have a valid driver's license and willingness to fly on an airplane.
APPLY
FOR THIS POSITION
Please Note:
If you have filled out an Application (Form B) with Yours In Travel
Group (within this year) please DO NOT fill out an
Application on this site (Executive Registry). Yours In Travel Group
is owned by P. Jason King Associates, Inc. and we utilize the same proprietary
database. Thank you.
