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 © Copyright P. Jason King  Associates, Inc. 07/03

 


CURRENT SEARCH JOB LISTING

Job Code: EM70-781
Title: Director of Marketing
Office Location: New Jersey
Base Salary: $100,000 - $125,000 ++
Incentives: (To be determined)
Company Benefits: Full

 

OVERVIEW
Privately owned Tour Company who services the entire globe. Our product line encompasses mainly upscale tour programs. Company also has some programs for those clients who are more budget minded. Company (over 20years old) brings together a professional group of players while offering family style leadership.


THE ROLE
Director of Marketing will be charged with implementing a strategically sound relationship-marketing program, intended to stimulate an increase in travel frequency. Responsible for all marketing initiatives including:
- Overseeing improved information gathering (both qualitative and quantitative) from current clients and new prospects.
- Helping to define and redefine, as necessary, the customer.
- Conducting ongoing analysis of the customer database to stimulate new marketing approaches, Designing marketing management reports.
- Monitoring travel trends and competitive activity to better inform new member outreach.
- Planning, preparing and monitoring departmental budget expenditures including brochure budget and related activities. And, most importantly, recommending and implementing a range of results-driven marketing programs.


EDUCATION
The preferred candidate will hold a Bachelor's Degree (BA or BS) from a four year college or university; or 5-10 years of related experience and/or training; or equivalent of education and experience.


EXPERIENCE PREFERRED
The preferred candidate has noteworthy experience in the following areas:

• Working in a similar position within the travel industry or related industries.
• MUST BE Results-driven individual, with a proven ability to achieve improvements in a company's relationship marketing approach.
• Minimum of 10+ years experience in relationship marketing.
• Excellent communication skills.
• Ability to coordinate high level of activities under a variety of conditions and constraints.
• Background should be with products and services with a high out-of pocket cost, which require considered decision-making on the part of the customer.
• MUST have Direct Response, Direct Mail – Marketing/Advertising experience.
• MUST understand the benefits of BETA Testing.
• Business acumen (business knowledge, competitor awareness, organization strategies)

KEY COMPETENCIES
The preferred candidate possesses the following competencies:

• Integrity and work commitment (trust, confidentiality, fair process, positive attitude, honesty)
• Able to influence others (gain support, influences commitment to business/customer)
• Oral communication (face to face, telephone, giving/getting information, listening)
• Self reliance (works independently, gets things done, takes responsibilities)
• Ability to be adaptable and flexible (adjusts to multiple demands, work area/organization needs/change)
• Results orientation (quality, quantity, efficiency, performance, high expectation)
• Thinks strategically (future oriented, adjust to trends, thinks in strategic terms)
• Establishes and tracks projects and plans against goals and budget (sets and monitors budget, forecast resources, establishes measurements, controls costs)
• PC skills (windows, off-the-shelf software as related business)- especially Word and Excel

The preferred candidate is also one who demonstrates the following:

• Effective communication (oral, written, behaviors, actions, and inspires confidence)
• Ability to build business relationships (relationships with co-workers, partners, customers, suppliers)
• Personal organization (time management, prioritization, neat, orderly, focused, plans)

EOE
While performing this job, it will require:

Eight (8) hours or more a day of sitting; walking; standing; bending; answering the telephone; entering data into the computer; retrieving data from the computer or analyzing data from reports.
This position may require overnight travel up to 10% (including travel by car and by airplane).
Must have a valid driver's license and willingness to fly on an airplane.

 

 

APPLY FOR THIS POSITION

Please Note:
If you have filled out an Application (Form B) with Yours In Travel Group (within this year) please DO NOT fill out an Application on this site (Executive Registry). Yours In Travel Group is owned by P. Jason King Associates, Inc. and we utilize the same proprietary database. Thank you.