CURRENT SEARCH JOB LISTING
| Job Code: |
EM70-794 |
| Title: |
Vice President Direct Marketing |
| Location: |
New York |
| Base Salary: |
$150,000-$170,000+ |
| Relocation: |
Possible (Preference to Local
Candidates) |
| Reports: |
Directly to the CEO of the
company with dotted line administratively to the COO |
OVERVIEW
We are a privately owned Tour Company who services the entire globe.
Our product line encompasses mainly upscale adventure tour programs.
Our company, now in its 20+ year of business brings together a professional
group of players while offering family style leadership.
THE ROLE
This position takes a lead role in our marketing department in planning
and participating in all marketing related activities. This includes
taking over all responsibility for our direct mail marketing efforts
including planning, implementation, analysis and reporting. Database
Management knowledge is of key importance.
-Participates in Senior Management strategy meetings to develop ideas
of long-range planning wholesale ventures and specific details.
-Develop and review project proposals to determine most appropriate
procedures, and prepare budget projections as they relate to key marketing
issues.
-Direct internal personnel which includes the marketing department;
graphic designers; artists; and other support personnel involved in
Direct Mail and Direct Marketing systems & procedures, to include Rich
Database.
-Work with our IT department in collecting and analyzing all data to
form the basis for intelligent decisions with regard to mail planning.
-Maintains close liaison with external sources/consultants on modeling
and improving our data structure. To make sure concepts and goals of
the business are achieved in accordance with the company vision and
according to schedule.
-Develops business plans, sales strategies, action plans for identified
targets of opportunity that clearly define objective, goals, win strategies,
schedules and action assignments.
-Work with the CFO/COO in budgeting and planning for expenditures and
establish future fiscal goals for this segment of the business.
-Company has generated as many as 10 Million Direct Mail pieces per
annum.
Communications
-Foster clear and comprehensive communication between this and other
company departments and between all the relevant personnel. Communicate
clearly and effectively with other personnel in the office with whom
this position will be working on a regular basis.
-Maintain clear communication with the field staff department in order
to provide frequent guidance on products to promote in the field.
STANDARDS & PRODUCTIVITY
-Work with the COO in establishing achievable goals with regard return
on investment and productivity of our lists and efforts.
-Work together to identify always more productive ways to reach out
to our audience, build new audiences and further enhance the brand image.
QUALIFICATIONS
| • |
The candidate ultimately hired for this position must have a
broad background and experience with Direct Mail and Direct Marketing.
Also must be extremely knowledgeable about Database Management
and how to make it a most effective tool. Experience in the travel
/ hospitality business is desirable but not mandatory. |
| |
|
| • |
Must have highly developed interpersonal skills and an analytical
mind along with superior written and oral communication skills
and an ability to communicate clearly and persuasively with managers
and staff. He/she must be a “Team Player”. Problem-solving skills,
common sense and strong detail orientation are critical. Computer
word processing and spreadsheet analysis knowledge is required.
Other critical qualities include self-confidence, motivation,
decisiveness, flexibility, proven leadership ability, creativity
and sound business judgment. Intelligence, integrity, fair-mindedness
and a persuasive, congenial personality are also requisite qualities. |
EDUCATION
The preferred candidate will hold a Bachelor's Degree (BA or BS) from
a four year college or university; or 7 to 10+ years of related experience
and/or training; or equivalent of education and experience in the business
specifically responsible for major direct marketing efforts.
EXPERIENCE PREFERRED
• East coast residents (east coast experience and mentality)
• Working in a similar position within the travel industry or
related industries.
• Strong Direct Mail/Direct Marketing skills along with IT and
with general knowledge of sales, finance, administration, and human
resources.
• Business acumen (business knowledge, competitor awareness, organization
strategies)
KEY COMPETENCIES
The preferred candidate possesses the following competencies:
• Integrity and work commitment (trust, confidentiality, fair
process, positive attitude, honesty)
• Able to influence others (gain support, influences commitment
to business/customer, vendors/suppliers and all staff members)
• Oral communication (face to face, telephone, giving/getting
information, listening)
• Sales skills (presentation of products)
• Self reliance (works independently, gets things done, takes
responsibilities)
• Ability to be adaptable and flexible (adjusts to multiple demands,
work area/organization needs/change)
• Results orientation (quality, quantity, efficiency, performance,
high expectation)
• Thinks strategically (future oriented, adjust to trends, thinks
in strategic terms)
• Establishes and tracks projects and plans against goals and
budget (sets and monitors budget, forecast resources, establishes measurements,
controls costs)
• PC skills (windows, off-the-shelf software as related business)-
Word, Excel, PowerPoint etc.
• Must possess a corporate wardrobe
• Effective communication (oral, written, behaviors, actions,
and inspires confidence)
• Personal organization (time management, prioritization, neat,
orderly, focused, plans)
EOE
While performing this job, it will require:
• Eight (8) hours or more a day of sitting; walking; standing; bending;
answering the telephone; entering data into the computer; retrieving data
from the computer or analyzing data from reports.
• This position may require overnight travel up to 30% (including
travel by car and by airplane).
• Must have a valid driver's license and willingness to fly on an
airplane.
APPLY
FOR THIS POSITION
Please Note:
If you have filled out an Application (Form B) with Yours In Travel
Group (within this year) please DO NOT fill out an
Application on this site (Executive Registry). Yours In Travel Group
is owned by P. Jason King Associates, Inc. and we utilize the same proprietary
database. Thank you.
